Strategi Customer Relations dan Kekayaan Media PT Mandiri Cipta Sejahtera Pada Masa Pandemi COVID-19

The impact that occurred during the COVID-19 pandemic with determination to work from home (WFH) which resulted in obstruction of face-to-face communication activities customers, thus requiring a strategy establish relationships and maintain good customers. purpose this study is identify describe customer relations use video conferencing using Zoom Cloud Meeting. concept Customer Relations Strategy used Qutlip Wood Smith's Computer Mediated Communication (CMC) Theory Daft Lengel's Media Richness Theory. Research at PT Mandiri Cipta Sejahtera uses qualitative approach descriptive methods postpositivism paradigm. Data analysis Huberman Miles data analysis, namely Reduction by collecting field such as interviews, videos Meeting, company's website social media. results study: (1) has met stages strategy, namely; Fact Finding, Planning programming, Taking action communicating, evaluation, company carried out activities, superior service excellent (service off excellence) customers (good relationship). (2) In Meetings media resource, implementation not fully capable sending many signals, able provide immediate feedback, can perform various languages, symbols share data, also focus on delivering messages. Keywords: Strategi Relations, Video Konfrensi, Communications, Kekayaan